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About Us

Learn more about Pricing M.D.

Strategic Pricing Consultancy

Pricing MD is a strategic business consultancy focused on improving client’s pricing, pricing practices, and pricing realisation, to ensure healthy sustainable improvements in the profitability of its clients.

Having worked with and improved a variety of businesses pricing practices around the world, our founder had a simple vision when he started Pricing MD...

Healthy Pricing Strategies Delivering Sustainable Profitable Futures

No matter where you are on your journey towards becoming a world-class pricing organisation, Pricing MD is here to assist you.

The pathway to improvement in pricing can be long and those that take it may encounter many and varied obstacles as well as opportunities. Successfully navigating, even some of the way, can be extremely rewarding and having expert guidance can significantly improve the experience and outcomes for your business.

Pricing Improvement Projects, when well executed, can deliver up to six percentage points (6%pts) of incremental margin improvement. By focusing on key pricing processes at relevant times along the way, our expertise will assist in delivering incremental benefits as you move towards world-class status.

Our various service offerings are designed to ensure that your current circumstances are understood and your future plans are achieved.

Put simply, it is our Mission to:

Identify and embed conditions under which better and more profitable pricing outcomes are a natural result for your business

You can see that the client is the focus of our mission and that is the key to our business.

With over two decades of international experience in all aspects of pricing, Pricing MD is here to assist and complement your organisation to achieve your future pricing goals.

Contact us today to find out how Pricing MD can help you become more profitable.

Learn more about the services offered at Pricing MD


About the Founder

Mark Dwyer is a pricing professional based in Brisbane, Australia. He holds a Master of Business Administration (Finance) from the University of Massachusetts, Boston and a Bachelor’s Degree in Business Studies from the Southern New Hampshire University, Manchester, New Hampshire.

Mark has over 20 years of global pricing experience with Haemonetics®, General Electric, Dulux and Fletcher Building Group. He has built a reputation for delivering commercial pricing solutions that have improved revenues and margins, while simultaneously focusing on improved customer satisfaction and retention across medical technology, financial services as well as building and construction industries.

Over the last five years, Mark has also been in high demand as a keynote presenter at various pricing and revenue conferences in Asia, North America, Europe and Australia.

From 2017 to 2019, Mark was a foundation member of the customer advisory group (PAB) for the identification and development of next generation pricing requirements for the world’s most progressive cloud based pricing software company, Price Fx.

In 2019, Mark co-authored significant sections of “Pricing – Inside Out”, a new text book of best practices from pricing professionals to those with the passion and aspiration to achieve world class pricing status. The book was officially launched at Copperberg’s “Pricing Excellence – Pricing in a Digital World” (virtual) conference centralised in Stockholm, Sweden in May 2020.

Mark as founder and General Manager of Pricing MD is now consulting with B2B and B2C businesses on profitable pricing strategies.

Mark Dwyer
Mark Dwyer
Founder and General Manager

Get In Touch

If you would like to discusss how we can help enhance your business, please get in touch by submitting your details or getting in touch below.

Brisbane, Queensland

Phone (Aust): 0422 911 612
Phone (Int'l): (614) 2291 1612